Welcome to the
Floral Fundamentals website

Our aim is to share practical information about flowers, plants and new sundry products used in the floral industry, connecting Florists directly with growers through our newsletter and digital magazine.

Join Floral Fundamentals to access our Inspiration Newsletter which connects growers, florists & suppliers within the floral industry.
Membership of Floral Fundamentals gives you access to our newsletter and digital magazine.
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News:

Featured Florist:

Featured Grower:

Meet the florists who share their talent and inside information with members of Floral Fundamentals.
The Growers listed here spend their lives dedicated to producing some of the best flowers worldwide. They are deeply committed to ensuring that you, the florists, receive top quality flowers. Now is your chance to learn more about not only their products, but their business too.
The Suppliers listed here offer a wide range of services for the industry, and each one ensures that their products will be available on a wholesale-only basis.