Floral Fundamentals Issue 1

Apr 13, 2015 | Magazine

In Issue 1 of Floral Fundamentals digital magazine you get to meet some of the designers who have been involved in the project plus there are in-depth stories about three of our growers and their products.

With 80 pieces of commercial work covering handtied bouquets, bridal bouquets, corporate designs, fashionista ideas and sympathy concepts using flowers from the Floral Fundamentals partners, you will be bound to find something for your particular customer base.

There are also several step-by-step ideas including two by our floristry guru – Mr Gregor Lersch who is so supportive of this platform.

For our first behind-the-scenes report we travel to Japan to meet Nicholai Bergmann the Danish florist who has built up an international reputation and has become the toast of Tokyo. Be inspired by his story and see his remarkable floral boxes that have proved such a hit – particularly with the corporate market.

Sue Phillips, editor, interviews the founders of Floral Fundamentals to let you get to know them too.

So here we are – WELCOME to Floral Fundamentals – let’s work together to strengthen the floral industry!  Enjoy!