Welcome to Issue 10 of the Floral Fundamentals digital magazine. This issue covers the autumn period and features the work of 30 international designers all of whom share commercial ideas to inspire you in all aspects of floristry!
Find out the real stories from 2 of our growers – Beyond Chrysant, a family of passionate growers of top quality Chrysanthemum who dedicate themselves to being the best at what the grow. The second featured grower is actually YourLily. Technically this is a Brand or should we say a Band of 150 Dutch growers who offer the most amazing range of Lilies available. WOW! Get to know more of the Ambassadors/designers – Frédéric Dupré Florist , Elisabeth Schoenemann, Dan Xavier and Lauren Curry.
We travel to London to report on the annual event – Chelsea in Bloom. High end shops employ local florists to create exciting and fun designs that celebrate the RHS Chelsea Flower Show. However, over the years these eye-catching designs produce a greater foot fall for the shops involved. Food for thought!
We hope you enjoy this issue and stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow and you can also download our APP free of charge too!
