Welcome to Issue 11 of the Floral Fundamentals digital magazine. This issue covers the Christmas/Winter/Valentine’s Day period and features the work of 35 international designers all of whom share commercial ideas to inspire you in all aspects of floristry!
Find out the real stories from 2 of our growers – De Wit Nerine, a family of passionate growers of top quality Nerines that proved so popular at our photo shoot that we had to ask De Wit to send MORE! The second featured grower is actually CyMoreFlavour. Technically this is a Brand because a group of 3 top growers work together to produce their beautiful Cymbidium Orchids and you can now find out about the flavour aspect of their name! Get to know more of the Ambassadors/designers – Franka Roenhorst, Cyrill Tronchet, Emily Alarcon and Tomasz Max Kuczyński.
Editor Sue Phillips asked all the Floral Fundamentals Ambassadors to share some ideas from their own businesses to inspire YOU for Christmas decorations and the results are surprising to say the least. Plus there’s lots of news including details of our new Partners and a full listing of direct contacts of all of our wonderful growers.
We hope you enjoy this issue and stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow and you can also download our APP free of charge too!