Floral Fundamentals issue 13 is available now.
Covering the summer season, the digital magazine features the work of 31 international designers who share commercial ideas to inspire you in all aspects of floristry; handtieds, weddings, tables, welcome, sympathy and even some festival fashion! Meet four of the Ambassadors/designers – Annette von Einem, Ivan Bergh, Lily Beelen and Morgan Douglas Nuth and pay a virtual visit to Chantal Post’s shop with a view. Find out more about the fabulous flowers grown by 2 of our growers – Rutgrink Holland have recently rebranded and their flowers are just that, Amazing Astilbe! The second feature tells the story behind Madiba® Chrysanthemums, how they got their name and why they are ‘flowers of love’.
Find out more about what happened when a team from Floral Fundamentals created an exhibit at the prestigious RHS Chelsea Flower Show and see why both the Press and visitors loved it. In this issue’s Viewpoint, Chrysal UK’s Anne Bricklebank speaks from experience when she asks “How long will it last?” There’s also 3 Deconstructed designs, lots of news, including awards-a-plenty for our Partners and Ambassadors and why the future of floristry looks promising. Plus there’s a full listing of direct contacts for all our Partner growers and suppliers.
We hope that you enjoy this Summer issue and stay in touch with any question via our forum. Don’t forget to tell your colleagues about Floral Fundamentals and help us grow. You can also download our APP free of charge too!