Floral Fundamentals Issue 17

Feb 21, 2019 | Magazine

This new issue is all about celebration! It’s spring and to celebrate the season, there are more than 75 designs using the wonderful flowers from Floral Fundamentals’ growers, all designed for you by 34 international Ambassadors!

We take a look at what happened when Frédéric Dupré, Hanneke Frankema, Tomasz Max Kuczyński, Sara-Lisa Ludvigsson and Ahti Lyra, together with compères Timo Bolte and Alison Bradley said “This is us, this is Floral Fundamentals” at IPM Essen. There’s a report on Trends for 2019 and another on some of ‘Living Coral’ coloured flowers that you can buy from our growers.

We talk to World Champion, Alex Choi and look at the six Floral Fundamentals Ambassadors hoping to celebrate success at this year’s competition in Philadelphia. Lehner Wolle celebrate their 50th Anniversary by launching a new umbrella brand and, in another story, we visit Boerma Instituut and learn that they have more than 120 years of passion to share.

And Master Florists, Jürgen and Dominique Herold let us take a look at the wedding photographs from their “perfect day”.

We hope you enjoy it!