Welcome to Issue 5 of Floral Fundamentals digital magazine. This issue covers the spring and early summer period featuring the work of 22 international designers all of whom share commercial ideas to inspire you in all aspects of floristry!
Find out the real stories from 2 of our growers – Marginpar – a remarkable company by anyone’s standards but, in the industry, one of their team is known as ‘”Mr Clematis” and Vreeken Bouvardia who made it their mission to bring bigger, better Bouvardia to florists – and they have! Get to know more of the designers – Leonidas Rammos, Jackie Smith Johns and Veronica Norrgård.
We report from the business of Timo Bolte an event designer based in Vienna, Austria who has achieved some remarkable things in his career!
We hope you enjoy this issue and stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow.