Welcome to Issue 6 of the Floral Fundamentals digital magazine. This issue covers the autumn period featuring the work of 22 international designers all of whom share commercial ideas to inspire you in all aspects of floristry!
Find out the real stories from 2 of our growers – Walter Grootscholten – the company behind the world-famous Phalaenopsis orchids that graced the Dior catwalks and many other events around the world but also learn about how much they care about every order for florists that they receive and Pieter Kolk Hydrangea who dedicate their lives to producing perfect hydrangeas for florists, their astounding success and detailed recommendations on conditioning!
Get to know more of the designers – Melanie Warmerdam, Ahti Lyra, Jürgen Herold and Tiina Koskinen.
We report from the wonderful Menno Kroon shop in Amsterdam where we learn more about why this superb florist is so highly regarded and how he was one of the first designers to embrace – lifestyle!
We hope you enjoy this issue and stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow and you can also download our APP free of charge too!