Welcome to Issue 9 of the Floral Fundamentals digital magazine. This issue covers the summer period and features the work of 23 international designers all of whom share commercial ideas to inspire you in all aspects of floristry!
Find out the real stories from 2 of our growers – Holland Strelitzia, a family of growers of amazing Birds of Paradise flowers eg Strelitzia and see their clever packaging too. The second featured grower is Peony Flower Shop Holland – prepare to be amazed at their ground-breaking range of cut flowers and plants! Get to know more of the Ambassadors/designers – Tomas Spiess, Nicolaus Peters, Ulviya Akhmedova and Hanky Frèrejean.
We travel to South Korea to report on a school that is directly connected to two highly successful shops run by Jinny Park and Alex Choi (current hold of the title Fleurop-Interflora World Champion) and find out how they feed the shops! Be inspired!
We hope you enjoy this issue and stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow and you can also download our APP free of charge too!