Alex Segura has 25 years of experience as a florist although prior to that he also studied graphic design. He has over 10 years of experience as a floral designer teacher at Escola d’Art Floral de Catalunya but he also taught courses and seminars in Spain, Portugal, France, Italy, Belgium, México, Costa Rica, Taiwan, Japan, China, Australia and Hong Kong.
Alex has participated in national and international floral competitions in South Korea; China; Japan; Croatia; Singapore and Taiwan. He is a fully qualified National judge in his own right.
He has given demonstrations almost worldwide and from 2006 he works for Torbjorn Akesson creating the floral decorations for the Nobel Peace Prize in Oslo, Norway.
In 2013 he founded, together with Bea Beroy, their own floral services company, 5 Sentits Florals
In 2007 he co-authored the book “Barcelona, floral architecture”, published by Stichting Kunstboek and in 2016 he co-authored the book “The Crafter’s Secret by FLOOS.
However, given all of this experience, he says that becoming a part of Floral Fundamentals has been one of the best experiences for him ever!