Bill Schaffer

Schaffer Designs, under the leadership of Bill Schaffer, stands as a beacon of innovation and excellence in the floral industry.

Renowned for their award-winning exhibits and groundbreaking “floral sharing” concept installations, Schaffer Designs transforms traditional floral design with fresh, dynamic creations. As the first-ever Legacy Exhibitor at the Philadelphia Flower Show, their continued dedication and innovation are unmistakable.

Bill is a 3rd generation floral designer who grew up in the floral industry. From sweeping floors to delivering and designing flowers after school, being a part of the family business instilled in him a lifelong passion for flowers and floral design. His journey is a testament to relentless pursuit and unwavering dedication to his craft.

Schaffer Designs, transcends mere enterprise, and continues to propel forward, expanding into the Freelance and Destination Event Industry, and excelling in Design & Education Programs. Bill has held key leadership roles in numerous floral organizations and serves as a consultant to multiple companies throughout the floral industry. Bill’s deepest passion is mentoring others, empowering them to elevate their personal creativity and master the art of floral design.

Bill’s wife and partner, Kristine Kratt, has been his co-creator and co-designer forming a partnership built on trust, mutual respect, and a shared love for floral design. From stage presentations at industry conventions to community-driven projects like PAFA in Bloom and the STARS Project, and as journalists and authors, their passion has taken them across the globe.

Bill believes that success is measured not just by accolades, but by the friendships forged and the dreams shared along the way. Bill and Kris now spread inspiration and joy through floristry as Ambassadors of Floral Fundamentals.

Bill Schaffer
Schaffer Designs, Philadelphia USA
Tel: ++267.577.8555