Elizabeth Newcombe

Elizabeth (also known as Lizzie) knew that she wanted to become a florist as soon as she left school.  Flowers can play such a big part in people’s lives, and she feels that they are a universal language. She fell in love with the concept of being in a creative industry which reflected the beauty of nature and did most of her training at an agricultural college in the South of England.

Her career developed as she began working on event installations in London which was followed by competing within the International WorldSkills competitions.

Winning the much coveted Gold Medal at RHS Chelsea Flower Show and title of Best in Show, along with RHS Young Chelsea Florist of the Year 2019 is something she’s very proud of, along with being the UK’s representative at the incredible experience of the Interflora World Cup 2023.

She often draws her inspiration from nature itself and the structure of plants, flowers and contemporary sculptures. “It’s not until you really look at the detail within each flower and structure that you realise how truly amazing nature is!”, she says. “Alongside my passion for floristry itself and running my business in Guildford, I’m fascinated with the elements of performance psychology behind competitors and am currently studying a degree within this field. So, when I’m not at work or competing, I’m often immersed within something along those lines!”

We feel that she is a credit to the flower industry.